1XBET

In September 2025, Paris Saint-Germain and 1XBET announced the renewal of their partnership for three additional seasons, extending through 2028.

We were delighted to support both the Club and its Partner throughout the creative development, production, and post-production of this announcement video.

To bring the film’s central character to life, choosing Mamadou Sakho was an obvious decision. This partnership renewal powerfully echoes his iconic words, spoken during his farewell speech at the Parc des Princes just before leaving the Club in 2013:
“The story isn’t over.”