Fun, emotions and authenticity will always be part of the game

Lines is made for brands and right holders willing to build strong and diverse partnerships to maximize their return on investment by creating authentic stories.

Our work

All Lines On You

ACCOR – Food & Foot

Combine your love for gastronomy and football and enjoy a memorable evening thanks to ALL Accor Live Limitless.

ParionsSport – The 100K€ shoot

The NBA basketball turned into a unique piece of art for a once-in-a-lifetime experience.

QATAR AIRWAYS — Privilege Club Collection

Experience unforgettable moments thanks to Qatar Airways loyalty program.

VITALITY — Crossroads with Amandine Buchard

Dive into this brand content serie at the crossroads of sport and esports with Olympic medalist athletes passionate about video games.

OOREDOO — The PSG Phone

Ask your questions directly to PSG players thanks to the PSG Phone by Ooredoo

CELIO — UFC & Morgan Charrière

Discover the CELIO x UFC collection with the MMA fighter, Morgan « The Last Pirate» Charrière.

The agency

A Sports Marketing agency delivering programs in all right categories for companies, which like us, believe in the strength of sports and entertainment. Lines proposes its own vision of partnership strategies through a complete and flexible solution, always putting your DNA at the heart of our projects.

Our expertise covers all aspects of a partnership contract, both strategically and operationally. We can support you on bespoke activations or long term relationship management.

15+

Years in partnership strategies

50+

Brands managed

Our services

Strategic recommendation
Creation & writing
Activation & optimization
Production & post-production
Events and logistics
Analysis & reporting

The founders

Lines has been co-founded by two former Paris Saint-Germain Sponsorship Managers, Julien & Thomas. We respectively worked for 7 & 8 years at PSG and also had significant experiences at Roland Garros, Le Tour de France, the Danone Nations Cup, the UEFA EURO 2016, Stade Français Paris, Cesson-Rennes Handball, UCPF, En Avant Guingamp and La Transat Jacques Vabre.

“We don’t shy away from commercial purposes of partnerships – We truly believe that genuine activation programmes are the best way to reach these objectives.”

This is how we do it

Both born in 1991, we are at the crossroads of Y & Z generations, understanding the stakes and uses of all the communication channels.

We are flexible, agile, and adaptable depending on your plans. We help you engage with your audience and drive value. We have strong French and International connections and know exactly how to use it. We are passionate, about sports and its business.