PARIONS SPORT
NBA PARIS GAME
Services : Strategic Recommendation, Production & Post-Production
Project date : January 2024 & 2025
Client : Parions Sport
Discover how the artist 1OFF Unique transformed and elevated the official NBA ball into a one-of-a-kind collector artwork for the NBA Paris Games 2024 and 2025.
About it
The NBA now comes to Paris at the start of each year, in January, creating a big event by hosting two games between two franchises from the prestigious American league. The event captured everyone’s attention and made the heart of the capital beat faster for an entire week.
As an official partner of the NBA, Parions Sport was determined to make the most of this major moment by launching an activation that merges sports, art, and emotion—a combination no longer reserved for Americans.
Our lucky winner had to face the pressure of 15,000 spectators at center court in the Accor Arena and attempted a shot from half-court with a unique ball, personally delivered by former PSG player Javier Pastore.
Even though his hands slightly trembled during the first €100,000 shot, he quickly pulled himself together and nailed a three-pointer, walking away with a tidy prize of €10,000!
A true show the Accor Arena won’t forget!