Fun, emotions and authenticity will always be part of the game
Lines is made for brands and right holders willing to build strong and diverse partnerships to maximize their return on investment by creating authentic stories.
ACCOR – Food & Foot
Combine your love for gastronomy and football and enjoy a memorable evening thanks to ALL Accor Live Limitless.
ParionsSport – The 100K€ shoot
The NBA basketball turned into a unique piece of art for a once-in-a-lifetime experience.
QATAR AIRWAYS — Privilege Club Collection
Experience unforgettable moments thanks to Qatar Airways loyalty program.
QNB — Make The Difference
Every gesture counts, wherever you are. Make the difference with QNB.
OOREDOO — The PSG Phone
Ask your questions directly to PSG players thanks to the PSG Phone by Ooredoo
YASSIR — Send Love Home
Experience Parc des Princes like you never did with Vargasss.
What is Lines
A 360° Sponsorship Agency delivering programs in all right categories for companies, which like us, believe in the strength of sports and entertainment. Lines proposes its own vision of partnership strategies through a complete and flexible solution, always putting your DNA at the heart of our projects.
Our expertise covers all aspects of a partnership contract, both strategically and operationally. We can support you on bespoke activations or long term relationship management.
15+
Years in partnership strategies
50+
Brands managed
Our services
- Strategic recommendation
- Creation & writing
- Activation & optimization
- Production & post-production
- Events and logistics
- Analysis & reporting
Behind the lines
Lines has been co-founded by two former Paris Saint-Germain Sponsorship Managers, Julien & Thomas. We respectively worked for 7 & 8 years at PSG and also had significant experiences at Roland Garros, Le Tour de France, the Danone Nations Cup, the UEFA EURO 2016, Stade Français Paris, Cesson-Rennes Handball, UCPF, En Avant Guingamp and La Transat Jacques Vabre.
“We don’t shy away from commercial purposes of partnerships – We truly believe that genuine activation programmes are the best way to reach these objectives.”
This is how we do it
Both born in 1991, we are at the crossroads of Y & Z generations, understanding the stakes and uses of all the communication channels.
We are flexible, agile, and adaptable depending on your plans. We help you engage with your audience and drive value. We have strong French and International connections and know exactly how to use it. We are passionate, about sports and its business.
Collaborations
Activate your full potential.
All lines on you.
