PARIONS SPORT
NBA PARIS GAME
Services : Strategic Recommendation, Production & Post-Production
Project date : January 2024 & 2025
Client : Parions Sport
Discover how the artist 1OFF Unique transformed and elevated the official NBA ball into a one-of-a-kind collector’s artwork for the NBA Paris Games 2024 and 2025.
About it
The NBA now comes to Paris at the start of each year, in January, creating a big event by hosting two games between two franchises from the prestigious American league. The event captures the city’s attention and brings the capital to life for an entire week.
Parions Sport, partner of the NBA, intends to capitalize on this key moment by proposing an activation combining sport, art and emotion, proving that the Americans aren’t the only ones who know how to put on a show.
The challenge for our winner? Withstand the pressure of 15,000 fans at the Accor Arena, step onto the court, and score from half court with a one-of-a-kind ball delivered by former PSG star Javier Pastore himself. His hands may have shaken a little for the 1st €100,000 shot, but he recovered perfectly to score a 3-pointer and win the modest sum of €10,000!
A true show the Accor Arena won’t soon forget!