Groupe Apicil
FRENCH RUGBY FEDERATION
Services : Production & Post-Production
Project date : January & March 2025
Client : Groupe Apicil
Creation of a photo and video database for the launch of the partnership between Groupe Apicil and the French Rugby Federation.
about it
In 2025, Groupe Apicil is taking a new direction by strengthening its commitment to sport through a brand-new partnership strategy with the French men’s and women’s national rugby teams.
And what better way to boost visibility than Rugby, highlighting their signature “Uniques, Ensemble” along with the values proudly embodied by France’s third-largest mutual group.
Numerous pieces of content were filmed with the players, always breaking down barriers and placing inclusion at the heart of every shooting!
A huge thank you to the men’s and women’s teams for their smiles, kindness, and availability – and to Groupe Apicil and the Federation for their dedication to this project.