ALL

Accor wanted to showcase how its renowned loyalty program, ALL, offers unique experiences around family, sports and the extraordinary.

Having children wide-eyed and filled with admiration for their idols is an evergreen strategy that always delivers. This genuine moment brought a refreshing spirit, also reflected by Novotel and Paris Saint-Germain team during this 2024/2025 season.

A big thank you to the ALL team for its continued trust and for, once again, allowing us to witness these precious moments!